Does My Business Need an App?

by Hunter McDaniel | Dec 22, 2022 | Business Insight, Creative Marketing, Digital Marketing, Strategic Planning

In a world with smartphones readily available to most people at all hours of the day, the amount of applications to help users better connect and interact with businesses has grown drastically. However, not every business needs an app. Currently, there are so many apps available to smartphone users, it can be overwhelming to determine which apps are necessary and helpful, and therefore people are suffering from something called “app fatigue.” In addition to the oversaturation of the app market, building an app usually requires more time and financial resources than a website, so it is important to determine whether or not your business would benefit from an app before actually building one. For some businesses, a well-functioning mobile website may actually work out better than an application for user experience.

Are You Setting SMART Goals For Your Social Media?

by Lenny Jimenez | Dec 19, 2022 | Business Insight, Digital Marketing, social media, Strategic Planning

Social Media goals are so important to help you move your business forward. The best way to do this is by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). By establishing SMART goals, you can improve your chances of succeeding by being able to express your thoughts clearly, concentrate your efforts, and make efficient use of your time and resources.

Increase Your Instagram Reels Reach With These 4 Tips

by Jarrod Nieves | Nov 17, 2022 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

In case you haven’t noticed, Instagram is beginning to transition to a heavily video-centric social media platform. With the increasing popularity of TikTok, social media platforms such as Youtube, Instagram, and Facebook are wanting to replicate the success of short-form videos on social media. Everyone is beginning to recognize the number of impressions and reach that Reels can bring when you hit the algorithm just right. In this blog, we are going to give you 4 simple tricks you can use to trick the algorithm into giving your Reels the most reach possible.

Superhero Branding Tips

by Kema Hodge | Nov 3, 2022 | Branding Guidelines, Business Insight, Creative Marketing, Social Media Trends, Strategic Planning

In branding, the goal is to create something memorable and valuable that resonates deeply with people to create a community of fans that love what the brand represents. No one is more memorable and has a stronger base of fans than Superheroes.

A Simple Guide to NFTs: Am I Too Late to Profiting from NFTs?

by Arnitra Jackson | Oct 27, 2022 | Business Insight, Creative Marketing, Digital Marketing, Strategic Planning

Straight off the bat, NFTs are cryptographic assets created on blockchain technology equipped with unique identification codes. That’s just a complicated way of saying NFTs are unique.

More importantly, one non-fungible token doesn’t have the same value as another. So you simply can’t exchange one NFT for another. That said, is it too late to profit from NFTs? Well, let’s find out!

Monetizing Your TikTok

by myajohnson | Sep 21, 2022 | Coaching & Training, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

People who regularly post material on TikTok can now make money through the platform’s
creator fund. In this way, TikTok hopes to promote the app’s use among genuine content
producers. The TikTok Creator Fund was started in 2020 with a $200 million initial investment.
The Fund’s current growth target is to reach $1 billion within three years, according to TikTok.

How To Market Yourself As An Athlete

by Jarrod Nieves | Sep 9, 2022 | Coaching & Training, Creative Marketing, Digital Marketing, social media, Strategic Planning

The responsibilities of an athlete are constantly changing. Between NIL deals, proving your value to coaches, and standing out from the competition, being a young or amateur athlete in today’s age requires you to market yourself in order to reach the next level. One of the most effective tools for getting your name out there is social media. In this blog, let’s look at a few of the Dos and Don’ts of social media when marketing yourself as an athlete.

5 Journaling Prompts to Ignite Your Creativity

by Kema Hodge | Sep 1, 2022 | Creative Marketing, Strategic Planning

As entrepreneurs and business owners, we often have to solve problems creatively. Whether it’s how to gain more followers on social media or how to improve our email open rates, our audience appreciates creative approaches to common or complex things.

Marketing for Small Businesses

by Arnitra Jackson | Aug 24, 2022 | Business Insight, Creative Marketing, Digital Marketing, Strategic Planning

You hear a lot about marketing for large businesses and corporations, but what about small businesses? They’re out there, trying to compete with the big guys without access to the same resources or budgets. This doesn’t mean that you can’t market yourself effectively—it just means that you have to get creative.

Finding Your Brand’s Tone of Voice

by myajohnson | Jul 21, 2022 | Branding Guidelines, Coaching & Training, Creative Marketing, Strategic Planning

The way a brand interacts with its audience through messages and customer interactions is known as its “tone of voice.” The brand’s identity and set of values are expressed through the tone of voice. A brand should have a distinct, identifiable, and unique tone of voice. Being as distinctive and recognized as you can is even more crucial in a world where every industry is saturated.

Strategic Planning

Does My Business Need an App?

A Simple Guide to NFTs: Am I Too Late to Profiting from NFTs?

5 Journaling Prompts to Ignite Your Creativity

Marketing for Small Businesses

Finding Your Brand’s Tone of Voice

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