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Social Media is a tool with incredible power. With that comes an incredible amount of pressure to be successful on various platforms. At the Kool Source, our mantra is Get Visible, Get Found, Get Paid. When you simplify marketing, you arrive at this very simple...
Are you a small business owner looking for creative marketing ideas? If so, you've come to the right place; The Kool Source. We'll share five creative marketing and advertising ideas in this blog post that'll boost your business! Whether it's your first start-up or...
Many journalists are familiar with the 5 W’s “Who? What? Where? When? Why?”, but these can also hold significant weight in creating content for digital marketing. Using the 5 W's method can help you understand your content at a deeper level, and reach your audience...
Drake’s highly anticipated album, Certified Lover Boy, has been out for just about three weeks now and, regardless of how good you think it is, one thing that is certain is that you’ve heard or seen something about it. While the long-term opinions of the music vary...
Tik Tok is becoming the premier social media platform for influencers and viewers alike. With over one billion users and over 200 million downloads in the United States alone, it is a platform that every business should be using. Especially because video has become...
LinkedIn has over 774+ million members and over 30 million companies and they have been labeled the world’s largest professional network, but it’s more than that. Over the years I’ve seen LinkedIn evolve from a tool created almost exclusively for B2B businesses, to a...
This week, I had the pleasure of assisting members of my team with a big shoot for a client. We gathered at Studio House Atlanta to capture three days of content, totaling over 30 hours of footage between all of the cameras...
The year 2020 was a year of disruption and transition for small businesses. In the midst of 2021, business professionals are gearing up for continued evolution in this industry. To help you prepare, we talked with five small business experts about what to expect in...
Using social media to boost your business is absolutely essential in this day and age. Most people think immediately of Facebook and Instagram when social media is mentioned. However, there’s a third major platform that should be considered, even for small and...
In most books about building a successful business or being a profitable entrepreneur, you can almost guarantee that there’s a section on networking. Networking in these instances is sure to stress either going to as many “high-quality” events and working the room or...