As entrepreneurs competing in a digital landscape, we each know how essential content is in helping us generate greater awareness of our brand, products, and/or services.
As a result, we consistently set goals for social media, and then develop a content strategy to meet those goals.
In this blog post, I offer a novel idea for strengthening the focus of your social media goals by creating a digital vision board.
In branding, the goal is to create something memorable and valuable that resonates deeply with people to create a community of fans that love what the brand represents. No one is more memorable and has a stronger base of fans than Superheroes.
As entrepreneurs and business owners, we often have to solve problems creatively. Whether it’s how to gain more followers on social media or how to improve our email open rates, our audience appreciates creative approaches to common or complex things.
As a Content Creator, you are constantly seeking out ideas and inspiration for your next post. I know how tough that can be, so in this post, I’m going to share a few ideas for planning out your July content.
The enormous value of affirmations lies in their ultimate outcome. Affirmations join goals and sentiments together to inspire action. When that action is positive and transformative, it seems as though the person completing the action is responsible for completing the action. In truth, it was the seemingly disconnected strings of affirmations and positive reinforcement of those goals and sentiments that drove the doer to completion.
At each new stage in life or business, we have to learn what is required of that new level in order to succeed. We have to commit ourselves to growth or we will commit ourselves to failure.
After the 2020 Pandemic, we had to shift course as a company. Previously, we focused our digital marketing efforts on servicing a niche industry - property management. (For those of you who may not know what that is, think of an apartment complex. Now, think of the...
If you follow @Essence on Instagram then you already know how deeply resonating and compelling their captions are for their audience. If you do not follow them, then I recommend that you start today - if for nothing else than for great content inspiration. The reason...
Social Media is a tool with incredible power. With that comes an incredible amount of pressure to be successful on various platforms. At the Kool Source, our mantra is Get Visible, Get Found, Get Paid. When you simplify marketing, you arrive at this very simple...
This week, I had the pleasure of assisting members of my team with a big shoot for a client. We gathered at Studio House Atlanta to capture three days of content, totaling over 30 hours of footage between all of the cameras...