Choosing a color scheme for your brand is an exciting step in the brand development process, but with so many options to choose from, it can be overwhelming. There are so many colors, shades, and combinations it can be daunting to figure out where to even begin.
Branding Guidelines
Clash of Trends
Happy New Year. The beginning of a new year usually marks a fresh start which in most cases involves expectations. There are so many things to look forward to in the year 2022. For some, it may be graduation, for others relocation to a new city or going on a vacation,...
What Makes a Terrible Logo: Part 2
This blog is a continuation of my previous blog “What Makes a terrible Logo” and you can read that here. 3. Poor Typography Typography has become a huge part of logo design today and it is the art of arranging letterforms to make written language legible and appealing...
Characteristics of a Terrible Logo: Part 1
A logo is a visual representation of a brand. That is its sole purpose. They exist in 5 different types: monograms, symbols, combination marks, wordmark, and emblems. Monograms are mainly typographic and they are symbols that use the initials or first letter of a...
4 Photoshop Fails You Have To See To Believe
We've all seen them, those epic and obvious photoshop fails from our favorite celebrities. Photoshop is a fantastic tool, it offers unparalleled editing features that can offer your designs a more polished look. However, when your photoshopping is obvious, it can put...
Building Your Brand House. Brick by Brick!
In simple words, branding is a marketing practice that puts the images, symbols, and attributes of an organization in an easily identifiable and unique position. For example, when we think of Facebook, what pictures come first to our minds? With the word ‘f’ written...