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We’ve all heard the saying “Content is King”, but if we take a step back and look at the marketing landscape as if it were a chessboard does that same statement still hold true? I’d argue that it doesn’t. Marketing, like chess, is a very strategic and intellectual...
When it comes to successfully marketing your business, creativity is key, but how far will you take creativity? When thinking of marketing campaigns for your business, you also have to think about how your execution and messaging will affect your audience. Let’s talk...
Who doesn’t love a good story? Whether it’s how Steve Jobs or Jeff Bezos got their start or it’s what’s happening with cryptocurrencies like Bitcoin or Dogecoin in the news, it’s easy to get hooked on a good story. Not only do we want to know more, but we remember...
After the Covid-19, social distancing and online meeting and shopping, I believe the importance of having a strong online presence needs no introduction. But, when everyone is trying to build their online presence as attractively as possible, how can you make your...
As our world shifts more and more to a digital platform and digital social identity, the idea of the Internet and its increasing power is more evident than it ever was before. Let’s be honest, the internet has grown so much from its dial-up days and Instant Messaging...
With more young people consuming media and content these days on a variety of platforms, it is imperative to find a way to grab their attention. Now that we know Instagram and TikTok are becoming more popular with a younger audience, it is more crucial than ever to...
Before we even jump into the benefits let’s take a look at the statistical trend of podcasting in 2021: Over 55% of the US population have listened to a podcast In 2020 over 155 million people listen to a podcast every week Around 24% of the US population (68...
Let me start by saying, TikTok is not just for kids. Since its inception, TikTok has been perceived as a social media platform for users aged 13-24. The idea of dancing and cracking jokes seems juvenile, but TikTok is so much more. TikTok is one of social media’s...
What do you think is the most important component in growing your business? Many say that it is the product and the value it brings. Some would affirm that the most important component in growing a business is the systems and structures. While these things are...
Are you an entrepreneur who runs a business in a saturated market and wants to expand your business? Tough as hell, especially if you are a small or new business owner. Improving creativity has no other alternatives in this situation as it will enable you to see...