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Not many people understand much about the back-end of digital marketing, but one aspect that everyone is familiar with is retargeting advertising. Also known by the name “stalker ads”, retargeting ads are the display or banner ads that follow you around once you’ve...
It looks like we won’t have to keep scratching our heads, Instagram recently released a blog post that details how their algorithm works. Personally, I’ve been confused about the Instagram algorithm for quite some time now. As we’ve noticed, no one makes more changes...
There’s an art to being seen. It goes well beyond putting yourself out there, it also comes down to strategy. The strategy is part relevance, part content, part-time of day. And, of course, as they say, part location, location, location! Relevance Oxford dictionary...
Video marketing is on the rise for several reasons. To begin, it is a very accessible, digestible medium that's quickly and effectively communicating with your audience. The visual element of video marketing allows you to build trust with your viewers and tap into a...
If you’re a business currently in today’s market, nine times out of ten you have some sort of social media and most likely one of them is Instagram. Over the years Instagram has taken digital marketing to a new level from its algorithm, built in business analytics,...
We know that video content is becoming king, but how can you improve yours to find your way atop the throne? There are several things you can do when planning and creating your videos for your website or business. While creation and posting are certainly important...
We’ve all heard the saying “Content is King”, but if we take a step back and look at the marketing landscape as if it were a chessboard does that same statement still hold true? I’d argue that it doesn’t. Marketing, like chess, is a very strategic and intellectual...
When it comes to successfully marketing your business, creativity is key, but how far will you take creativity? When thinking of marketing campaigns for your business, you also have to think about how your execution and messaging will affect your audience. Let’s talk...
Who doesn’t love a good story? Whether it’s how Steve Jobs or Jeff Bezos got their start or it’s what’s happening with cryptocurrencies like Bitcoin or Dogecoin in the news, it’s easy to get hooked on a good story. Not only do we want to know more, but we remember...
After the Covid-19, social distancing and online meeting and shopping, I believe the importance of having a strong online presence needs no introduction. But, when everyone is trying to build their online presence as attractively as possible, how can you make your...