Name: The Kool Source Digital Marketing Agency
Address: 834 Inman Village Parkway Northeast, Suite 280, Atlanta, Georgia, 30307, United States
Telephone: +1-404-953-5665

Does My Business Need an App?

by Hunter McDaniel | Dec 22, 2022 | Business Insight, Creative Marketing, Digital Marketing, Strategic Planning

In a world with smartphones readily available to most people at all hours of the day, the amount of applications to help users better connect and interact with businesses has grown drastically. However, not every business needs an app. Currently, there are so many apps available to smartphone users, it can be overwhelming to determine which apps are necessary and helpful, and therefore people are suffering from something called “app fatigue.” In addition to the oversaturation of the app market, building an app usually requires more time and financial resources than a website, so it is important to determine whether or not your business would benefit from an app before actually building one. For some businesses, a well-functioning mobile website may actually work out better than an application for user experience.

Are You Setting SMART Goals For Your Social Media?

by Lenny Jimenez | Dec 19, 2022 | Business Insight, Digital Marketing, social media, Strategic Planning

Social Media goals are so important to help you move your business forward. The best way to do this is by setting SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). By establishing SMART goals, you can improve your chances of succeeding by being able to express your thoughts clearly, concentrate your efforts, and make efficient use of your time and resources.

Increase Your Instagram Reels Reach With These 4 Tips

by Jarrod Nieves | Nov 17, 2022 | Business Insight, Creative Marketing, Digital Marketing, social media, Social Media Trends, Strategic Planning

In case you haven’t noticed, Instagram is beginning to transition to a heavily video-centric social media platform. With the increasing popularity of TikTok, social media platforms such as Youtube, Instagram, and Facebook are wanting to replicate the success of short-form videos on social media. Everyone is beginning to recognize the number of impressions and reach that Reels can bring when you hit the algorithm just right. In this blog, we are going to give you 4 simple tricks you can use to trick the algorithm into giving your Reels the most reach possible.

Superhero Branding Tips

by Kema Hodge | Nov 3, 2022 | Branding Guidelines, Business Insight, Creative Marketing, Social Media Trends, Strategic Planning

In branding, the goal is to create something memorable and valuable that resonates deeply with people to create a community of fans that love what the brand represents. No one is more memorable and has a stronger base of fans than Superheroes.

A Simple Guide to NFTs: Am I Too Late to Profiting from NFTs?

by Arnitra Jackson | Oct 27, 2022 | Business Insight, Creative Marketing, Digital Marketing, Strategic Planning

Straight off the bat, NFTs are cryptographic assets created on blockchain technology equipped with unique identification codes. That’s just a complicated way of saying NFTs are unique.

More importantly, one non-fungible token doesn’t have the same value as another. So you simply can’t exchange one NFT for another. That said, is it too late to profit from NFTs? Well, let’s find out!

Personality in Graphic Design

by David Quampah | Sep 28, 2022 | Branding Guidelines, Business Insight, Creative Marketing, Design

Graphic design is an art form and like other art, it is difficult to keep style and personality from being expressed in the final design. Personality is the combination of characteristics or qualities that form an individual’s distinctive character. It is also the pattern of an individual’s thoughts, feelings, and behaviors. These thoughts, feelings, and behaviors play a major role in the creative process. A person’s personality is the first part of developing an idea and therefore, deeply intertwined with the final product.

Marketing for Small Businesses

by Arnitra Jackson | Aug 24, 2022 | Business Insight, Creative Marketing, Digital Marketing, Strategic Planning

You hear a lot about marketing for large businesses and corporations, but what about small businesses? They’re out there, trying to compete with the big guys without access to the same resources or budgets. This doesn’t mean that you can’t market yourself effectively—it just means that you have to get creative.

What Are The Most Important Things to Include in My Business’s Website?

by Hunter McDaniel | Aug 18, 2022 | Business Insight, Coaching & Training, Design

Strong, cohesive, professional branding, a clear goal or objective, a call to action..

Is Print Design Dead?

by David Quampah | Aug 12, 2022 | Business Insight, Creative Marketing, Design, Digital Marketing

The rise of technology has led to many changes and discoveries within the design world. One of the most noticeable changes would be the shift from traditional design methods to digital ones.

Digital Footprints In The Metaverse

by Braylon Kennedy | Jul 29, 2022 | Business Insight, Creative Marketing, Digital Marketing, Social Media Trends

Since the release of Horizon Worlds in December of 2021, there has been a number of major brands expanding their digital footprint into the metaverse. These brands were quick to jump on the train and start strategizing a new and different type of marketing strategy.

Business Insight

Does My Business Need an App?

A Simple Guide to NFTs: Am I Too Late to Profiting from NFTs?

Personality in Graphic Design

Marketing for Small Businesses

What Are The Most Important Things to Include in My Business’s Website?

Is Print Design Dead?

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